bodega central

Bodega Central was born during the COVID-19 pandemic through a Newark initiative to address the information gap between residents and resources. Through the Center of Cooperative Media at Montclair State University and their Peer Learning + Collaboration Fund it was selected to move forward as an app that could house all city related information in multiple languages. The identity explore focused on highlighting the connecting and familiar aspects of a cornerstone bodega with positive messaging. In time Bodega Central developed into a way to empower and galvanize people of disadvantaged communities through the power of information. 

Logo, Brand Identity, Style Guide, Deck Design